This graph depicts the responses of not-for-profit respondents to the question
“We find when working with business that we rarely have issues around agreement on:”
“Risk management around reputations” - 49% agreed, 40% neutral, 11% disagreed.
“Advocacy matters” - 48% agreed, 42% neutral, 10% disagreed
“Concerns about ‘incorporation’ or capture by business objectives” 46% agreed, 46% neutral, 8% disagreed “Effective use of brand equity by either side” 46% agreed, 38% neutral, 16% disagreed “Meeting corporate demands for recognition or diversion of resources/mission to achieve this” 45% agreed, 38% neutral, 17% disagreed “Risk management in working with other Not-for-profits or companies” 44% agreed, 46% neutral, 10% disagreed