This graph depicts the responses of not-for-profit respondents to statements about why businesses form relationships with not-for-profit organisations.
“For public relations and marketing benefits” 89% agreed, 7% were neutral, 4% disagreed. “For reputation benefits” - 89% agreed, 6% were neutral, 5% disagreed
“Due to connections between executives and not for profit organisations” 75% agreed, 19% were neutral, 6% disagreed
“An obligation as a responsible corporate citizen” 62% agreed, 25% were neutral, 13% disagreed
“In order to meet external stakeholder expectations” 60% agreed, 29% were neutral, 11% disagreed
“An outlet for self altruism” 53% agreed, 28% were neutral, 19% disagreed
“For philanthropic motives” 47% agreed, 35% were neutral, 18% disagreed
“It is an integral part of strategy and the business model” 44% agreed, 39% were neutral, 17% disagreed “Other” 28% agreed, 67% were neutral, 6% disagreed