Part 3: Appendixes

Appendix 3 | Advertising and market research

The information provided in this appendix is required by section 311A of the Commonwealth Electoral Act 1918. A detailed list is provided below.

FaCS—expenditure

Table 83 FaCS—expenditure on advertising agencies, 2003–04
Name of organisation Service provided Total cost ($)
Avant Card National distribution of 80 000 promotional post cards for National Youth Week 2004 11 276
Drake Advertising National (excluding Northern Territory and South Australia) production, installation and rental of bus advertising space for National Youth Week 2004 32 748
Fusebox Design Design of kit products for the Prime Minister's Community Business Partnership's corporate social responsibility essay competition 6 902
Grid Design of the Community Business newsletter, editions one and two 9 565
M&C Saatchi Fee for the development of tender proposal for More Help for Families communication campaign 5 500
Vinten Browning Conduct research into welfare reform messages and terminology in order to develop new and accessible language to increase economic and social participation 14 316
Whybin\TBWA Development and production of TV, radio and press for More Help for Families communication campaign 1 650 000

Table 84 FaCS—expenditure on direct mail organisations, 2003–04
Name of organisation Service provided Total cost ($)
Complete Mail and Warehousing National distribution to schools of information for National Youth Week 2004 4 209
Go Print ACT National distribution for National Youth Week 2003 2 420
iContact Australia Pty Ltd Mailing of publications on request and from mailing lists 96 383

Table 85 FaCS—expenditure on market research organisations, 2003–04
Name of organisation Service provided Total cost ($)
Centre for Community Child Health Research into the information needs of Australian parents 195 327
Eureka Strategic Research Pty Ltd Developmental research for national campaign to encourage philanthropic giving 67 550
Open Mind Research Group Marketing research with youth focus groups on 'The source' web site (youth portal) 9 875
Open Mind Research Group Provision of consultancy services for the More Help for Families communication campaign (benchmarking research, tracking research, advertising concept testing) 120 427
ORIMA Research Focus groups with parents as part of consultations on the National Agenda for Early Childhood 92 280

Table 86 FaCS—expenditure on media advertising organisations, 2003–04
Name of organisation Service provided Total cost ($)
Eryl Morgan Publications Pty Ltd trading as Local Government Focus Advertising for National Community Business Partnerships Brokerage Service 2 500
HMA Blaze Pty Ltd Radio advertisements for More Help for Families communication campaign 1 684 375
HMA Blaze Pty Ltd Advertising for More Help for Families communication campaign 1 252 499
HMA Blaze Pty Ltd Newspaper announcements on commencement of various international social security arrangements 94 415
HMA Blaze Pty Ltd Advertising—family tax benefit/child care benefit lump sum payments 72 690
HMA Blaze Pty Ltd Advertisement of tender for Indigenous financial literacy research 7 970
HMA Blaze Pty Ltd Advertising in seniors publications for public information program and planning for retirement 7 068
HMA Blaze Pty Ltd Call for submissions to apply for funding from the Local Answers initiative under the Stronger Families and Communities Strategy 67 768
HMA Blaze Pty Ltd Advertising National Disability Conference funding 2003–04 5 432
HMA Blaze Pty Ltd Advertising National Disability Conference funding 2004–05 21 260
HMA Blaze Pty Ltd Call for submissions to apply for funding from the Communities for Children initiative under the Stronger Families and Communities Strategy 42 463
HMA Blaze Pty Ltd Advertising for applications for National Disability Advisory Council vacancies 4 446
HMA Blaze Pty Ltd Advertising for applications for the 2003 National Indigenous Youth Leadership Group 4 348
HMA Blaze Pty Ltd Advertising for the Prime Minister's Community Business Partnership's corporate social responsibility essay competition 3 995
HMA Blaze Pty Ltd Advertising for nominations for the Prime Minister's Employer of the Year Awards 3 630
HMA Blaze Pty Ltd Advertising for the Prime Minister's Community Business Partnership National Brokerage Service 3 093
HMA Blaze Pty Ltd Advertising for tender for National Disability Recruitment Coordinator Service 3 060
HMA Blaze Pty Ltd Advertising to promote consultations on business services safety net 26 593
HMA Blaze Pty Ltd Advertising to support the release of the Security, Quality Services and Choice for People with Disabilities package 21 205
HMA Blaze Pty Ltd Advertisement seeking public ideas to encourage philanthropy 20 090
HMA Blaze Pty Ltd Advertising for tenders and expressions of interest for the Social Policy Research Services 16 333
HMA Blaze Pty Ltd Advertising for National Disability Advisory Council community consultation in Geraldton, WA 2 110
HMA Blaze Pty Ltd Recruitment advertising 167 222
HMA Blaze Pty Ltd Media advertising for various campaigns relating to child care places and child care funding 166 590
HMA Blaze Pty Ltd Advertising for applications for the 2003 National Youth Roundtable 16 344
HMA Blaze Pty Ltd Advertising national information sessions for Stronger Families and Communities Strategy 15 829
HMA Blaze Pty Ltd Advertising for submissions to the review of the Carer Allowance (child) Lists of Recognised Disabilities 14 461
HMA Blaze Pty Ltd Advertising for the Prime Minister's Awards for Excellence in Community Business Partnerships 131 081
HMA Blaze Pty Ltd Advertisement calling for submissions for funding from the Early Childhood—Invest To Grow initiative under the Stronger Families and Communities Strategy 11 940
HMA Blaze Pty Ltd Advertising for additional disability employment assistance places—request for submissions 11 070
HMA Blaze Pty Ltd Advertorial promoting winners of the Prime Minister's Employer of the Year Awards 11 000
HMA Blaze Pty Ltd Corporate philanthropy feature in The Australian 10 035
HMA Blaze Pty Ltd Advertising for National Disability Advisory Council community consultation in Mt Gambier, SA 1 805
HMA Blaze Pty Ltd Advertising the availability of personal counselling for people in drought-affected rural areas 6 995
Horizon PR Public relations and sponsorship for National Youth Week 2003 and 2004 234 850
Horizon PR Distribution of media releases for National Youth Week 2004 1 955
Media Monitors Media monitoring service for National Youth Week 2004 6 070
News Limited Feature on the 2003 Prime Minister's Awards for Excellence in Community Business Partnerships 444 098
Radiowise Media Networks Production of advertising material for radio communications aimed at seniors 19 200
SENSIS Placement of the Child Care Access Hotline in the yellow and white pages, including online 129 387

Child Support Agency—expenditure

Table 87 Child Support Agency—expenditure on direct mail organisations, 2003–04
Name of organisation Service provided Total cost ($)
Canprint Communications Mail-out of CSA Update magazine to subscribers 11 196
Electronic Delivery Service Pty Ltd Management of document distribution (undertaken by Salmat Document Management Solutions Pty Ltd) 79 224
Rothfield Mail-out of CSA publications to clients from Internet orders 12 128

Table 88 Child Support Agency—expenditure on market research organisations, 2003–04
Name of organisation Service provided Total cost ($)
Blue Moon Research and Planning Pty Ltd Market research on newly separated unemployed parents 47 520
Blue Moon Research and Planning Pty Ltd Customer testing of Getting Started publications 24 200
Blue Moon Research and Planning Pty Ltd Market research on new product (Me and My Money booklet) 23 100
Chant link & Associates Customer research—professionalism survey 39 820
Client Wise Customer satisfaction research 93 468
Colmar Brunton Electronic service delivery research 31 300
Colmar Brunton Evaluation of Direct Telephone Support Service 20 000
Colmar Brunton Social and market research on CSA products and services 111 086
Corporate Diagnostics Pty Ltd Market research with CSA customers (Qld) 2 933
MRA Market Research Associates Customer research for Me and My Kids booklet 33 550

Table 89 Child Support Agency—expenditure on media advertising organisations, 2003–04
Name of organisation Service provided Total cost ($)
HMA Blaze Pty Ltd Recruitment advertising 89 486
Manpower Services (Aust) Pty Ltd Recruitment advertising 8 045
Southern Cross Radio Radio advertising to promote community information sessions 28 840

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© Commonwealth of Australia, 2005 | Last modified 11 February 2005