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Annual Report 2007–2008 » Chapter 13: Appendices » Appendix 3

Appendices

Part four

Appendix 3: Advertising and market research

Departmental input (>$10,500 GST inclusive)

Table 4.13 | FaHCSIA—expenditure on advertising agencies, 2007–08
Name of organisation Service provided Total cost ($) GST inclusive
Universal McCann Advertising placement of Violence Against Women. Australia Says NO. campaign 3,284,307
Total 3,284,307
Table 4.14 | FaHCSIA—expenditure on direct mail organisations, 2007-08
Name of organisation Service provided Total cost ($) GST inclusive
National Mailing & Marketing Pty Limited Distribution of publications and products 182,105
Centrelink Mailout to 20,000 Age Pension customers affected by Real Estate review 67,047
Total 249,152
Table 4.15 | FaHCSIA—expenditure on media advertising agencies, 2007-08 as of 25/06/08
Name of organisation Service provided Total cost ($) GST inclusive
HMA Blaze Pty Ltd Recruitment advertising 762,479
HMA Blaze Pty Ltd Community service announcements-NT Emergency Response 68,426
HMA Blaze Pty Ltd Advertising for Keys to Living Together-Taking the First Step 66,000
HMA Blaze Pty Ltd Advertising for Support for Victims of People Trafficking 19,691
HMA Blaze Pty Ltd Increasing Social Housing Supply Request for Information 144,247
HMA Blaze Pty Ltd Request for tender for the provision of contract services for a panel of project managers-small building work NT 18,750
HMA Blaze Pty Ltd First round of advertising-2007 Asia-Pacific Economic Cooperation (APEC) 43,630
HMA Blaze Pty Ltd Second round of advertising-2007 Asia-Pacific Economic Cooperation (APEC) 42,753
HMA Blaze Pty Ltd Advertising for RFT 595-panel of trade contractors for small building works in the NT 23,895
HMA Blaze Pty Ltd Advertising for RFT 594-panel of trade contractors for small building works in the NT 23,895
HMA Blaze Pty Ltd Advertising for NT Emergency Response-four page information advertorial 37,134
HMA Blaze Pty Ltd Advertising for Cadastral Survey 20,553
HMA Blaze Pty Ltd Advertising for Increasing Social Housing Supply-Request for Information 68,283
HMA Blaze Pty Ltd National Indigenous radio advertising 15,770
HMA Blaze Pty Ltd Advertising for Disability Supported Accommodation Program-Notice of National Consultations 79,799
HMA Blaze Pty Ltd Advertising for the Source Website 18,150
HMA Blaze Pty Ltd Advertising for International Day of People with Disability (IDPwD) 22,650
HMA Blaze Pty Ltd Advertising for Bounty Bags-Mother to Be 22,308
HMA Blaze Pty Ltd

Advertising of studio production with Indigenous talent

 11,165
HMA Blaze Pty Ltd

Advertising NT Emergency Response

 72,729
HMA Blaze Pty Ltd Advertising for NT new pornography laws 21,544
HMA Blaze Pty Ltd Radio advertising for NT new pornography laws 12,326
HMA Blaze Pty Ltd Advertising for NT new pornography laws-post September 14 message 33,231
HMA Blaze Pty Ltd Advertising for NT Emergency Response 80,905
HMA Blaze Pty Ltd Advertising for eSub: Program Funding Submissions 2008-09-Indigenous Whole-of-Government Programs 68,213
HMA Blaze Pty Ltd Advertising for Australia/Switzerland Social Security Agreement 28,485
HMA Blaze Pty Ltd Advertising of Request for Tender for the provision of Project Advisory and Management Services for Indigenous Housing and Infrastructure Programs 30,106
HMA Blaze Pty Ltd Advertising for NAIDOC week poster competition 11,388
HMA Blaze Pty Ltd Advertising EOI-New Supported Employment places for disability 28,865
HMA Blaze Pty Ltd Advertising for FaHCSIA Compass Graduate Program recruitment 42,169
HMA Blaze Pty Ltd Advertising for IDPwD Awards 32,447
HMA Blaze Pty Ltd Advertising for 2007-08 WLDP Grants 26,797
HMA Blaze Pty Ltd Advertising for National Disability Conference Funding Program 26,861
HMA Blaze Pty Ltd Radio advertising for CDEP 53,525
HMA Blaze Pty Ltd Advertising for contributions to tackling homelessness 27,966
HMA Blaze Pty Ltd National Indigenous radio advertising-targeting women, men and youth 80,000
HMA Blaze Pty Ltd National Indigenous newspaper advertising-targeting women, men and youth 16,853
HMA Blaze Pty Ltd Supplementary national Indigenous advertising promoting Indigenous leadership programs and opportunities 46,975
HMA Blaze Pty Ltd Advertising for National Council to Reduce Violence Against Women and Children 30,618
HMA Blaze Pty Ltd Advertising for New Mother Bag-Keys to Living Together 108,790
HMA Blaze Pty Ltd Advertising for Opportunity to Provide Autism Early Prevention Services 57,936
HMA Blaze Pty Ltd Advertising for Helping Children with Autism Package Workshop 61,592
HMA Blaze Pty Ltd Advertising for Applications for the Personal Helpers and Mentors Program 121,812
HMA Blaze Pty Ltd COAG Mental Health-Respite Care Round 1 82,867
HMA Blaze Pty Ltd Advertising for Broadband for Seniors 25,595
HMA Blaze Pty Ltd First round of advertising for the Domestic Violence Helpline Tender 17,900
HMA Blaze Pty Ltd Television advertising for Sorry Day event 12,542
HMA Blaze Pty Ltd Advertising for Indigenous Leadership Program 15,770
HMA Blaze Pty Ltd Advertising for NT Emergency Response new pornography/alcohol laws 72,729
HMA Blaze Pty Ltd Advertising for Indigenous Leadership Program 57,963
HMA Blaze Pty Ltd Advertising for Carer Payment Review 139,008
Total 3,056,085
Table 4.16 | FaHCSIA—expenditure on market research, 2007-08
Name of organisation Service provided Total cost ($) GST inclusive
Blue Moon Research & Planning Pty Ltd* Developmental research to test social and community messages among the Australian community in the event of a human influenza pandemic 170,830
Blue Moon Research & Planning Pty Ltd Office for Women Respectful Relationships 185,185
Colmar Brunton Social Research* Improving market perception of business services in the business to business market 70,000
Colmar Brunton Social Research* Income Management Debit Card-Concept testing 50,000
Colmar Brunton Social Research* Market Testing Do It Yourself Marketing Kit for business services 31,500
Di Marzio Research* Market Research on future planning information material for carers 168,190
Open Mind Research Group Pty Ltd* Research into publications for the Senior and Means Test Branch 44,863
Orima Research Pty Ltd* Qualitative research to explore experiences of the review process among Carer Allowance and Carer Payment recipients 63,980
TNS Social Research Office for Women website review 43,945
Total 828,493

* This consultant is also listed in Appendix 4-Consultancy and contract details

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